SEO Case Study

SEO – eCommerce Start-up

Beautiful Bambino is an independent nursery store selling high-end products based in Manchester. Being a new business they wanted to grow and start selling more products nationally whilst being firmly placed on the local map. They approached us to create a new eCommerce website, and create an SEO strategy to help them achieve their business goals.

Objectives

  • Rank locally to compete with independent and chain stores
  • Rank nationally for brands and products
  • Increase online sales
  • Increase brand visibility in Google

Results

Beautiful Bambino organic traffic over 24 months
Beautiful Bambino’s organic traffic over 24 months

The results we achieved for Beautiful Bambino were fantastic. We took a brand new eCommerce website and started to rank it in Google for local and national target keywords. The revenue increase in the first 12 months was 1978% and the in the second year the revenue increased by 350% and sales by 314%.

You can see from the graph below that the organic traffic started to climb after month 5 (June 2017) and soared up to October 2017, had a slight dip and then climbed again in January 2018, positioning the website for the January sales. Although there was a drop in traffic in February 2018, which is mainly due to shopping trends and the January sales increase, the site was still acquiring 1,000 more visitors than the previous year. Again you see the organic traffic rise to October 2018, dip and rise again to 4,600 visits in January 2019. (Please note that this is just the organic search traffic and over the 24 months there was even more traffic from links and direct visits.)

Over the 24 month period the SEO campaign drove over 51,000 visitors from organic search to the website. To achieve the same amount of visitors using Google Ads (pay-per-click) it would have cost the client an extra £14,700.

0-12 Months Results

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Revenue increase (%)

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Organic traffic increase (%)

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Brand visibility increase (%)

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12-24 Months Results

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How we achieved the results

  • Created a new eCommerce website
  • In-depth keyword research
  • Local search optimisation
  • National search optimisation
  • On-page optimisation
  • Optimisation of new products and brand pages
  • Backlinking strategy
  • Ongoing consultation

Want to know how an SEO campaign will increase your revenue and help your business grow?

Contact us on 0161 791 0100 / hello@mechanised.co.uk and we can discuss how to achieve your goals.