Bisou Pro Nails is vegan and cruelty-free nail gel brand based in Greater Manchester.
Being a start-up business they wanted to grow and start selling their products to industry professionals. They approached us to create a new eCommerce website and to advertise their products to their target audience on Facebook and Instagram.
- Increase online sales
- Increase brand awareness
Results (6 month period)
Return On Ad Spend (ROAS) – this is a metric that measures the efficacy of a campaign. (Total Sales / Total Spend).
For this case study, for every £1 the client spend on advertising, they made £6.37 in sales.
How we achieved the results
- Tested audiences and advert creative
- Created targeted and remarketing audiences
- Monitored overall performance and return on ad spend
- Ongoing consultation