The Chesterfield Sofa Company is a Chesterfield furniture manufacturer based in Bacup, Lancashire.
As a challenger brand, they wanted to increase their online sales, be highly visible on Google for very competitive search terms and be positioned alongside household names. They approached us to work on their SEO strategy due to their previous agency not delivering the results they promised.
SEO Campaign Objectives
- Outperform well-known household names
- Increase sales and revenue
- Increase organic traffic
- Increase brand visibility on Google for highly competitive keywords
- Fix the issues made by the previous agency
Results (10 month period)
*Return on investment does not include offline sales generated from SEO.
How we achieved the results
- Full SEO audit, fixed issues, made recommendations
- In-depth keyword research
- Keyword mapping
- On-page optimisation
- Backlink audit
- Backlink building strategy
- Ongoing consultation