SEO Case Study
Micro business SEO Case Study

SEO – Micro Business

Candy’s Cupcakes is a micro business selling cupcakes, birthday cakes and wedding cakes. They wanted to be highly visible in their local area but also compete with city centre businesses to increase their customer base.


Increase enquiries beyond a 3 mile radius and compete against city centre shops.




Increase in organic traffic (%)


Increase in sales (%)


Keywords on page 1 (major city search)




Keywords on page 1


Keywords in position 1-3


  • Increase in wedding cake orders

  • National enquiries from corporations


Micro Business Google Analytics
Organic traffic over a 12 month period.

How we achieved the results

  • Full SEO audit
  • In-depth keyword research
  • Local search optimisation
  • Fully optimised website and blog articles
  • Back linking strategy
  • Highly targeted social media advertising
  • Optimised YouTube videos
  • Ongoing consultation

Want to know how an SEO campaign will benefit your business? 

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