Candy’s Cupcakes is a cake business based in Manchester selling cupcakes, celebration cakes and wedding cakes.
Spotting a gap in the market they wanted to grow the business and needed to appear nationally for competitive search terms.
- Create a new Shopify store
- Increase online sales, enquiries and revenue
- Increase national visibility for competitive keywords
- Re-optimise existing website to maintain high local visibility
Results (12 month period)
*Return on investment does not include offline sales generated from SEO.
How we achieved the results
- Created a new Shopify store
- Full SEO audit
- In-depth keyword research
- Keyword mapping
- Re-optimised current website to maintain ranking
- Local search optimisation
- National search optimisation
- Link building strategy
- Ongoing consultation