eCommerce Micro Business SEO Case Study

Candy’s Cupcakes is a cake business based in Manchester selling cupcakes, celebration cakes and wedding cakes.

Spotting a gap in the market they wanted to grow the business and needed to appear nationally for competitive search terms.

They approached us to build a new Shopify store to add onto their existing website and to create an SEO campaign that would maintain their current local visibility and make them appear nationally.


  • Create a new Shopify store
  • Increase online sales, enquiries and revenue
  • Increase national visibility for competitive keywords
  • Re-optimise existing website to maintain high local visibility

Results (12 month period)

0 %
Organic traffic increase
0 %
Sales increase
0 %
Revenue increase
0 x
Return on investment

*Return on investment does not include offline sales generated from SEO.

How we achieved the results

  • Created a new Shopify store
  • Full SEO audit
  • In-depth keyword research
  • Keyword mapping
  • Re-optimised current website to maintain ranking
  • Local search optimisation
  • National search optimisation
  • Link building strategy
  • Ongoing consultation

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