Beautiful Bambino case study

Beautiful Bambino is an independent nursery store selling high-end products based in Manchester. As a start-up business they wanted to quickly grow and start selling more products online nationally whilst being firmly placed on the local map for footfall. They approached Mechanised to create a new eCommerce website and create an SEO campaign to help them achieve their business goals.

SEO Campaign Objectives

  • Rank locally to compete with independent and chain stores
  • Rank nationally for brands and products
  • Increase online sales and revenue
  • Increase brand visibility on Google

Results 0 - 36 Months

Organic traffic increase (%)
Sales increase (%)
Revenue increase (%)
Keywords ranking on Google
Beautiful Bambino organic traffic 36 months

The results we’ve achieved for Beautiful Bambino over the past 36 months have been outstanding. We took a brand new eCommerce website on a fresh domain and started to rank it on Google for local and national keyword searches straight away.

You can see from the graph above that the organic traffic started to climb steadily after month 5 (June 2017) and soared up to October 2017. The website was being found on Google for target keywords which resulted in a spike in traffic in January 2018.

Although there was a drop in traffic in February 2018, which is mainly due to shopping trends, the site was still acquiring 1,000 more visitors than the previous year. Again the organic traffic steadily climbs from June 2018 to October 2018 and the site is perfectly positioned for another bumper Q4 sales period.

At the start of 2019, the site is established and the organic traffic doesn’t drop below 3,000 visitors per month. Similar to the previous years the number of visitors starts to grow from June to January 2020 making for a record amount of sales and revenue during Q3 and Q4.

Over 36 months, the SEO campaign generated over 107,000 website sessions. To achieve the same amount of traffic using Google Ads (pay-per-click advertising) it would have cost the client an extra £30,000.

How We Achieved The Results

  • Created a new eCommerce website built on best practice SEO
  • In-depth keyword research
  • Local search optimisation
  • National search optimisation
  • On-page optimisation
  • Optimisation of new products and brand pages
  • Backlinking strategy
  • Ongoing consultation