Client: an independent nursery store selling high-end products based in Manchester.
As a challenger start-up business, they wanted to quickly grow and start selling more products online on a national scale whilst being firmly placed on the local map to increase visitors to their showroom.
They approached us to create a new eCommerce website and create an SEO campaign to help them achieve their business goals.
SEO Campaign Objectives
- High local visibility to compete with independent stores
- High national visibility to compete with well-known industry brands
- Increase online sales and revenue
- Increase brand visibility on Google for competitive keywords
Results (36 month period)
*Return on investment does not include offline sales generated from SEO.
How We Achieved The Results
- Created a new eCommerce website built on best practice SEO
- In-depth keyword research
- Keyword mapping
- Local search optimisation
- National search optimisation
- On-page optimisation
- Optimisation of new products and brand pages
- Link building strategy
- Ongoing consultation