If you’re running an online store you’re most likely using one of the following top three eCommerce platforms; WooCommerce, Shopify or Magento. In 2018 WooCommerce had the largest eCommerce market share with 21% which is mainly due to its ease of use, scalability and SEO capabilities.
Now, I’m not saying that just by using WooCommerce will make your website rank better on Google but there are several plugins that make the job a lot easier. One of these plugins is Yoast SEO and is the number one ranking SEO plugin for WooCommerce. It’s free, simple to use and gives you guidance when optimising your website.
You still have to put the work in to make your website appear for relevant search phrases in Google, but if you research your target keywords and follow the guidance from Yoast, you’ll be heading the right direction.
What I’m going to show you in this article is how to set up Yoast SEO and make the most of its analysis and recommendations. Even if you’re already using Yoast there are some hidden settings that can help your website rank better in Google.
If you’re new to eCommerce or a seasoned retailer, there’s only one thing that counts… making sales! Deciding how you’re going to attract new customers and where you’re going to spend your digital marketing budget can be a bit of a minefield.
You’ve most likely come across SEO and PPC (pay-per-click) when researching ways to market your business but which is the best for you… SEO or PPC? Today we’re going to look at the strengths and weaknesses of SEO and PPC, letting you know which could work best for you in the short and long term, increasing your sales.
So let’s take a look at the different options.
Whether you’ve just launched a new eCommerce website ready to take on 2019 or you’ve been running your site for a year or two but never thought about ranking in Google, this eCommerce SEO checklist is for you.
Ranking high in Google means getting traffic to your website and traffic means sales! Those sweet sweet sales that you need more of and the reason why you took your business online. But if your eCommerce website isn’t optimised for people searching for your products and brand you’ll be missing out on clicks and vital sales.
Do you want to know how to rank your eCommerce website and appear when a customer is searching for your products? Read this checklist and you’ll be on your way to getting more online sales.