If you’re new to eCommerce or a seasoned retailer, there’s only one thing that counts… making sales! Deciding how you’re going to attract new customers and where you’re going to spend your digital marketing budget can be a bit of a minefield.
You’ve most likely come across SEO and PPC (pay-per-click) when researching ways to market your business but which is the best for you… SEO or PPC? Today we’re going to look at the strengths and weaknesses of SEO and PPC, letting you know which could work best for you in the short and long term, increasing your sales.
So let’s take a look at the different options.
Whether you’ve just launched a new eCommerce website ready to take on 2019 or you’ve been running your site for a year or two but never thought about ranking in Google, this eCommerce SEO checklist is for you.
Ranking high in Google means getting traffic to your website and traffic means sales! Those sweet sweet sales that you need more of and the reason why you took your business online. But if your eCommerce website isn’t optimised for people searching for your products and brand you’ll be missing out on clicks and vital sales.
Do you want to know how to rank your eCommerce website and appear when a customer is searching for your products? Read this checklist and you’ll be on your way to getting more online sales.