You’ve got a great product, a slick looking ecommerce site but you’re not getting any visitors and not making any sales… what gives?
Most online retailers struggle with search engine optimisation (SEO) because there is a lot of work to put in. Your site is constantly changing with product updates, fulfilling orders, deliveries and stock management, plus your daily business tasks and social media marketing.
However, with the right knowledge and some hard work you can easily make some improvements and start to rise above the competition.
Like any website, ecommerce sites need visitors. But you need the right kind of visitors – ones that are ready to buy from you. By raising the position of your website within Google you can increase the amount of visitors you will receive compared to other websites selling similar products and increase your chances of making the all important sale.
If you follow the changes in this article you will vastly improve your ecommerce SEO and start to improve your visitors and sales.
We’re often asked, “Why is being on the first page important?” and “Does being at the top of Google make a difference?”. Most of our clients are aware they need to be on the first page of Google and the coveted top position but don’t know why.
The reason is for increased visibility and click through rates (CTR).
As a business owner do you ask yourself the following questions?
- Why do I not get any sales or enquiries through my website?
- How come my competitor’s website always appears first on Google?
- I can’t find my website on Google, how can I change this?
The answer to these questions is simple. Optimisation. Your website needs to be optimised to enable it to be indexed by Google and allow customers to find it.
If you’ve invested time and money getting a good website for your business, you did it for a reason. You want your website to do something. You want potential customers to easily find you on Google, generate a steady stream of new customers and sell your products.
Many businesses have this issue and this is where we can help you. Our free website analysis will identify the issues that are holding your website back and stopping customers from finding your website.
Our free website analysis focuses on the following areas which will help you with search engine optimisation.
Keywords – the life blood of search engines. But which keywords should you be using on your website to get the most visitors and appear at the top of Google?
The first question you need to ask yourself is, what do you want? More visitors coming to your website or more visitors ready to buy from you?
The next thing you need to know is the different type of keywords you can use. After you’ve done your keyword research, finding the best keywords related to your business, you’ll have a good list to whittle down. Your list will be made up of short tail and long tail keywords and you need to figure out which ones to use for an effective SEO strategy.
So which keywords should you use?
Would you like to get more visitors into your shop or use your services? Of course you would, who wouldn’t want to sell more products and increase their revenue.
Local businesses have a unique advantage over larger brands when it comes to localisation. Backed by campaigns such as Small Business Saturday and popular “shoplocal” hashtags, customers want to buy from local businesses and support the area.
So how can you take advantage of your location? Local SEO.
By putting the following into practice you’ll boost your local SEO and get a steady stream of new customers.
You’ve decided it’s time to start an SEO campaign and get your business in front of your customers. However, the jargon and technical terms used by SEO agencies can often leave you scratching your head and nodding along or having to look up the terms yourself.
Well you’re in the right place! We’ve put together a handy SEO glossary which explains the most common SEO terms we use when producing our free website analysis for clients.
Do you want to know how to get your business to show on the map displayed at the top of Google Search?
When people use Google to search for services in their local area they are presented with a list of local businesses. It’s valuable to have your business here because it’s displayed before the first search result.
Known as the local pack, it shows your business name, reviews, opening times, phone number, website link and directions. As a local business with a shop or office this is a great way to get your business in front of your customers and take your first step on the local SEO ladder.
When small businesses think about getting involved in SEO they often become intimidated by the whole concept. A few minutes Googling will return results from large businesses that have access to large budgets or in-house SEO teams. Even your competition might appear in the results before your website makes its first appearance.
What if I told you that small businesses are in the perfect position for taking on the competition and climbing the ranks?
Small businesses have a lot to gain from SEO and are in a far better position than businesses that don’t invest in SEO.
Here are twelve benefits of SEO for small businesses.