If you’re new to eCommerce or a seasoned retailer, there’s only one thing that counts… making sales! Deciding how you’re going to attract new customers and where you’re going to spend your digital marketing budget can be a bit of a minefield.
You’ve most likely come across SEO and PPC (pay-per-click) when researching ways to market your business but which is the best for you… SEO or PPC? Today we’re going to look at the strengths and weaknesses of SEO and PPC, letting you know which could work best for you in the short and long term, increasing your sales.
Keywords – the lifeblood of search engines. But which keywords should you be using on your website to get the most visitors and appear at the top of Google?
The first question you need to ask yourself is, what do you want to achieve? More visitors viewing your website or more visitors ready to buy from you?
The next thing you need to know is the different type of keywords available and which ones are the best to use for an effective SEO strategy. After you’ve done your extensive keyword research, finding the best keywords related to your business, you’ll have a list of short tail and long tail keywords which will make a good starting point.
Blog SEO isn’t difficult. A well optimised article will give your content maximum exposure and let people find the answers they are searching for. So, now that you have your blog topic and you’re ready to start writing, where do you begin?
You might have heard the saying “content is king” when you’ve been looking for new ways to market your business. Well it’s true. Creating good high quality content is a great way to; attract new visitors to your website, the perfect opportunity to target new or long tail keywords, and it shows that you know what you’re talking about.
This is all well and good but coming up with a new blog article can be a struggle. Most small businesses aim to publish blog articles 1-10 times per month which can be used on their website, email newsletters, social media channels or a video script. When you’re publishing content on a regular basis it’s easy to burn through ideas quickly.
We’re going to help you never worry about thinking of a new blog article again and set you on the path of being a content producing machine. But first of all what makes a good blog article?
You’ve got a great product, a slick looking eCommerce site but you’re not getting any visitors and not making any sales… what gives?
Most online retailers struggle with search engine optimisation (SEO) because there is a lot of work to put in. Your site is constantly changing with product updates, fulfilling orders, deliveries and stock management, plus your daily business tasks and social media marketing.
However, with the right knowledge and some hard work you can easily make some improvements and start to rise above the competition.
Like any website, eCommerce sites need visitors. But you need the right kind of visitors – ones that are ready to buy from you. By raising the position of your website within Google you can increase the number of visitors you will receive compared to other websites selling similar products and increase your chances of making the all-important sale.
If you follow the changes in this article you will vastly improve your eCommerce SEO and start to improve your visitors and sales.
We’re often asked, “Why is being on the first page important?” and “Does being at the top of Google make a difference?”. Most of our clients are aware they need to be on the first page of Google and the coveted top position but don’t know why.
The reason is for increased visibility and click-through rates (CTR).
Would you like to get more visitors to your shop or use your services? Of course, you would, who wouldn’t want to sell more products and increase their revenue.
Local businesses have a unique advantage over larger brands when it comes to localisation. Backed by campaigns such as Small Business Saturday and popular “shop local” hashtags, customers want to buy from local businesses and support the area.
So how can you take advantage of your location? Local SEO.
By putting the following into practice you’ll boost your local SEO and get a steady stream of new customers.