We’re often asked, “Why is being on the first page important?” and “Does being at the top of Google make a difference?”. Most of our clients are aware they need to be on the first page of Google and the coveted top position but don’t know why.
The reason is for increased visibility and click-through rates (CTR).
Would you like to get more visitors to your shop or use your services? Of course, you would, who wouldn’t want to sell more products and increase their revenue.
Local businesses have a unique advantage over larger brands when it comes to localisation. Backed by campaigns such as Small Business Saturday and popular “shop local” hashtags, customers want to buy from local businesses and support the area.
So how can you take advantage of your location? Local SEO.
By putting the following into practice you’ll boost your local SEO and get a steady stream of new customers.
You’ve decided it’s time to start an SEO campaign and get your business in front of your customers. However, the jargon and technical terms used by SEO agencies can often leave you scratching your head and nodding along or having to look up the terms yourself.
Well, you’re in the right place! We’ve put together a handy SEO glossary which explains the most common SEO terms we use when producing an SEO analysis for clients.
Do you want to know how to get your business to show on the map displayed at the top of Google Search?
When people use Google to search for services in their local area they are presented with a list of local businesses. It’s valuable to have your business here because it’s displayed before the first search result.
Known as the local pack, it shows your business name, reviews, opening times, phone number, website link and directions. As a local business with a shop or office, this is a great way to get your business in front of your customers and take your first step on the local SEO ladder.
When small businesses think about getting involved in SEO they often become intimidated by the whole concept. A few minutes Googling will return results from large businesses that have access to large budgets or in-house SEO teams. Even your competition might appear in the results before your website makes its first appearance.
What if I told you that small businesses are in the perfect position for taking on the competition and climbing the ranks?
Small businesses have a lot to gain from SEO and are in a far better position than businesses that don’t invest in SEO.
Here are twelve benefits of SEO for small businesses.