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Categories: Social Media

How to Use Instagram Nametags

[Updated from 16th August 2018]

Update: Unfortunately Instagram have removed the Nametag scanning feature from Stories. I think this is a step backwards as it was much quicker to scan Nametags through the Stories camera rather than visiting the Explore page. Instagram have also decided to change the name from “Name Tags” to “Nametags”… not sure the reason for that one.

Another new Instagram feature has just been rolled out… Instagram Nametags!

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Facebook Recommendations Have Replaced Reviews

Are you aware of the new Facebook Recommendations for Pages?

If you have a Facebook Page for your business you might have noticed the review section has been replaced with Recommendations.

Visitors will no longer have an option to rate your business on a star rating scale of 1 to 5. Instead, they will be presented with a simple question, Do you recommend “business name”? Yes or No?

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Instagram Stories: 9 Steps to Using it Like a Pro

Instagram Stories – the Snapchat clone that did it better and is now dominating social media.

At just over 2 years old, Instagram Stories has 400 million daily active users so there’s no doubt this killer feature is here to stay. Not only are they fun to use with their face filters, Boomerangs and seasonal content, but these creative 24 hour stories are great for building your brand, increasing engagement and driving traffic to your website.

If your business is on Instagram you need to start using Stories to connect with your audience. Since its launch in 2016 there have been many new features, so if you’re late to the party there’s a few things to get to grips with.

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IGTV – Another Huge Step Forward For Instagram

Hot on the heels of the success of Instagram Stories comes IGTV. A full screen, long-form vertical video experience, built for how you actually use your phone.

IGTV is available as a stand alone app, another app I hear you cry, but it’s also available within the standard Instagram app. This is a clever move by Instagram as they can instantly access their 1 billion monthly active users, giving IGTV a head start.

Previously Instagram allowed you to upload videos up to 1 minute long. IGTV has increased that to a whopping 10 minutes, with larger and verified accounts allowed to upload 60 minute long videos.

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Increase Your Sales With The Facebook Pixel

Are you advertising on Facebook but would like more bang for your buck? Or are you just starting out on your first ad campaign? Before you spend another penny take a look at the Facebook Pixel. Not only is it free and really easy to setup but it can help you reach people who are more likely to purchase your products and services, lower your advertising budget and create a hyper targeted audience.

So, what is the Facebook Pixel and how can it help your business and social media marketing? Let’s get into it…

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Facebook Announces A Huge News Feed Change

Once again Facebook is making a huge change to how the News Feed works.

Facebook CEO Mark Zuckerberg announced in a post on Thursday that 2018 will focus on making sure the time we spend on Facebook is time well spent.

He said, “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.”

The research indicated that when we use social media to connect with people we care about, it can be positive for our well-being and lead to long term happiness and health. However, passively watching videos and reading articles may not be as good for us.

This change to the News Feed has been spurred on by community feedback stating that posts from brands, businesses and media are crowding the News Feed and making it harder to connect more with each other.

When Will The Change Begin?

Zuckerberg stated that the change of direction started last year and the first changes we’ll see will be in the News Feed. You can expect to see more posts from your friends, family and groups, encouraging meaningful interactions and less content from brands, businesses and media that doesn’t encourage a meaningful interaction.

He gave an example on how this would potentially work, “There are many tight-knit communities around TV shows and sports teams. We’ve seen people interact way more around live videos than regular ones. Some news helps start conversations on important issues. But too often today, watching video, reading news or getting a page update is just a passive experience.”

So What Does This Mean For Your Business?

Zuckerberg said, “I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable.”

What can we take from this? Once again Facebook Page reach is under threat. It’s been in decline for many years at the frustration of many business owners, forcing them to spend on boosting posts. However, our view has always been, if you create quality, engaging content you will still reach your followers.  We’ve helped businesses create their content and experience a good degree of success.

The important thing to note is that Zuckerberg expects the time spent on Facebook will be more valuable. This could be positive for businesses. Quality time spent on Facebook means that your target audience, and we mean your highly engaged audience that interacts with your content on a regular basis, will see your posts and have a meaningful experience.

There is going to be a lot of panic and speculation over the coming weeks but we think that brands and businesses will need to rethink their social media strategy to be more meaningful and not just a passive experience.

What are your initial thoughts about these changes and what changes are you going to make to your social media strategy?

5 Instagram Tips for Perfect Cross-Posting to Facebook

Last week, at the end of the “The Pros and Cons of Cross-Posting on Social Media” article I mentioned that there are certain situations and types of posts that cross-posting will work.

We’re all busy with the daily tasks of running a business, but if we can save a little time along the way then we’re onto a winner. So, we’re going to let you into a little secret of cross-posting from Instagram to Facebook without your post looking all weird and crammed with hashtags.

This only works if you want to post a standard photo post on Instagram and share it on Facebook. Here’s what you need to avoid and consider…

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The Pros and Cons of Cross-Posting on Social Media

As a business, using social media is a great way to connect to your audience. You can show the world what you’re currently working on, show off your latest products, and respond to burning questions.

One problem with social media is it can be very time consuming. You want to keep up with the competition and consistently post, so naturally you look for a shortcut. One shortcut is cross-posting. Create one post and share it to all your social media accounts simultaneously.

This sounds great! Why aren’t I taking advantage of this?

There are several pros and cons with cross-posting. Whilst it’s saving you time, you could be missing out on key features and make your posts look odd and out of place.

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New Facebook Page Templates For Businesses

Facebook are very good at updating their platform, optimising the whole social media experience and helping business owners advertise. The app and browser versions of Facebook are constantly tweaked and updates are rolled out on mass or to a selected group.

A feature that was updated towards the end of 2016 but has gone under the radar for many are the new Facebook Page templates. There are several new templates available to Page owners, affecting the Page layout and call-to-action (CTA) buttons. The goal of the templates is to make it easier for businesses to get the right information and content in front of their customers.

The new Facebook Page templates available are the following…

  • Standard
  • Business
  • Services
  • Shopping
  • Venues
  • Restaurant and Cafes
  • Politicians

The standard Page template will fit most businesses but the layouts and CTAs differ depending on which template you choose. Let’s take a look and see what’s available.

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