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Categories: Social Media

5 Instagram Tips for Perfect Cross-Posting to Facebook

Last week, at the end of the “The Pros and Cons of Cross-Posting on Social Media” article I mentioned that there are certain situations and types of posts that cross-posting will work.

We’re all busy with the daily tasks of running a business, but if we can save a little time along the way then we’re onto a winner. So, we’re going to let you into a little secret of cross-posting from Instagram to Facebook without your post looking all weird and crammed with hashtags.

This only works if you want to post a standard photo post on Instagram and share it on Facebook. Here’s what you need to avoid and consider…

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The Pros and Cons of Cross-Posting on Social Media

As a business, using social media is a great way to connect to your audience. You can show the world what you’re currently working on, show off your latest products, and respond to burning questions.

One problem with social media is it can be very time consuming. You want to keep up with the competition and consistently post, so we look for shortcuts. One shortcut is cross-posting. Create one post and share it to all your social media accounts simultaneously.

This sounds great! Why aren’t I taking advantage of this?

There are several pros and cons with cross-posting. Whilst it’s saving you time, you could be missing out on key features and make your posts look odd and out of place.

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New Facebook Page Templates For Businesses

Facebook are very good at updating their platform, optimising the whole social media experience and helping business owners advertise. The app and browser versions of Facebook are constantly tweaked and updates are rolled out on mass or to a selected group.

A feature that was updated towards the end of 2016 but has gone under the radar for many are the new Facebook Page templates. There are several new templates available to Page owners, affecting the Page layout and call-to-action (CTA) buttons. The goal of the templates is to make it easier for businesses to get the right information and content in front of their customers.

The new Facebook Page templates available are the following…

  • Standard
  • Business
  • Services
  • Shopping
  • Venues
  • Restaurant and Cafes
  • Politicians

The standard Page template will fit most businesses but the layouts and CTAs differ depending on which template you choose. Let’s take a look and see what’s available.

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