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Categories: Social Media

How to Use Instagram Nametags

[Updated from 16th August 2018]

Update: Unfortunately Instagram have removed the Nametag scanning feature from Stories. I think this is a step backwards as it was much quicker to scan Nametags through the Stories camera rather than visiting the Explore page. Instagram have also decided to change the name from “Name Tags” to “Nametags”… not sure the reason for that one.

Another new Instagram feature has just been rolled out… Instagram Nametags!

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Facebook Recommendations Have Replaced Reviews

Are you aware of the new Facebook Recommendations for Pages?

If you have a Facebook Page for your business you might have noticed the review section has been replaced with Recommendations.

Visitors will no longer have an option to rate your business on a star rating scale of 1 to 5. Instead, they will be presented with a simple question, Do you recommend “business name”? Yes or No?

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Instagram Stories: 9 Steps to Using it Like a Pro

Instagram Stories – the Snapchat clone that did it better and is now dominating social media.

At just over 2 years old, Instagram Stories has 400 million daily active users so there’s no doubt this killer feature is here to stay. Not only are they fun to use with their face filters, Boomerangs and seasonal content, but these creative 24 hour stories are great for building your brand, increasing engagement and driving traffic to your website.

If your business is on Instagram you need to start using Stories to connect with your audience. Since its launch in 2016 there have been many new features, so if you’re late to the party there are a few things to get to grips with.

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IGTV – Another Huge Step Forward For Instagram

Hot on the heels of the success of Instagram Stories comes IGTV. A full screen, long-form vertical video experience, built for how you actually use your phone.

IGTV is available as a standalone app, another app I hear you cry, but it’s also available within the standard Instagram app. This is a clever move by Instagram as they can instantly access their 1 billion monthly active users, giving IGTV a head start.

Previously Instagram allowed you to upload videos up to 1 minute long. IGTV has increased that to a whopping 10 minutes, with larger and verified accounts allowed to upload 60 minute long videos.

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Increase Your Sales With The Facebook Pixel

Are you advertising on Facebook but would like more bang for your buck? Or are you just starting out on your first ad campaign? Before you spend another penny take a look at the Facebook Pixel. Not only is it free and really easy to setup but it can help you reach people who are more likely to purchase your products and services, lower your advertising budget and create a hyper targeted audience.

So, what is the Facebook Pixel and how can it help your business and social media marketing? Let’s get into it…

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Facebook Announces A Huge News Feed Change

Once again Facebook is making a huge change to how the News Feed works.

Facebook CEO Mark Zuckerberg announced in a post on Thursday that 2018 will focus on making sure the time we spend on Facebook is time well spent.

He said, “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.”

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5 Instagram Tips for Perfect Cross-Posting to Facebook

Last week, at the end of the “The Pros and Cons of Cross-Posting on Social Media” article I mentioned that there are certain situations and types of posts that cross-posting will work.

We’re all busy with the daily tasks of running a business, but if we can save a little time along the way then we’re onto a winner. So, we’re going to let you into a little secret of cross-posting from Instagram to Facebook without your post looking all weird and crammed with hashtags.

This only works if you want to post a standard photo post on Instagram and share it on Facebook. Here’s what you need to avoid and consider…

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The Pros and Cons of Cross-Posting on Social Media

As a business, using social media is a great way to connect to your audience. You can show the world what you’re currently working on, show off your latest products, and respond to burning questions.

One problem with social media is it can be very time-consuming. You want to keep up with the competition and consistently post, so naturally, you look for a shortcut. One shortcut is cross-posting. Create one post and share it to all your social media accounts simultaneously.

This sounds great! Why aren’t I taking advantage of this?

There are several pros and cons to cross-posting. Whilst it’s saving you time, you could be missing out on key features and make your posts look odd and out of place.

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New Facebook Page Templates For Businesses

Facebook is very good at updating their platform, optimising the whole social media experience and helping business owners advertise. The app and browser versions of Facebook are constantly tweaked and updates are rolled out on mass or to a selected group.

A feature that was updated towards the end of 2016 but has gone under the radar for many is the new Facebook Page templates. There are several new templates available to Facebook Business Page owners, affecting the Page layout and action buttons (call-to-action buttons). The goal of the templates is to make it easier for businesses to get the right information and content in front of their customers.

The new Facebook Business Page templates available are the following…

  • Standard
  • Business
  • Services
  • Shopping
  • Venues
  • Restaurant and Cafes
  • Politicians

The standard Page template will fit most businesses but the layouts and action buttons differ depending on which template you choose. Let’s take a look and see what’s available.

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