Our Core SEO Services
Manchester business owners – are you frustrated because you have a lack of visitors, low sales and invisible on Google?
Our proven SEO services can fix that.
Our proven SEO process will improve the ranking position of your website on Google making it easy for customers to find your business. This results in an increase in organic traffic and consequently an increase in sales and enquiries.
Achieving a high ranking position through an SEO campaign will not only increase your organic traffic but also increase your industry authority and customer trust, creating a stable long-lasting position on Google and online brand profile.
What is SEO?
SEO stands for Search Engine Optimisation and it is the process of engineering your website to appear in search engines for keywords associated with your business.
Keywords or search phrases are what potential customers use when trying to find products and services. If your site is optimised it means you will appear higher in Google’s search results and therefore increase the amount of visitors.
Our SEO Process & Strategy
There are quite a few SEO agencies and freelancers to choose from in Manchester, so why should you choose Mechanised? Apart from the benefits of choosing an agency over a freelancer, we get results for our clients, we don’t use “SEO packages” and we are always developing our SEO process to gain better results.
We don’t believe in “one-size-fits-all” SEO packages because each business and industry is different. We have a proven SEO process which we follow but our SEO strategy is built around individual business goals, industry competition, budgets and designed to generate high-value, outstanding long-term results.
Here’s an insight into our SEO process.
1. In-depth SEO Audit
We start each SEO campaign with an in-depth SEO audit. This not only acts as a checklist but identifies growth opportunities to optimise the website and helps to form the SEO strategy.
2. Keyword Research
We research keywords that are going to increase organic traffic and increase sales for your business. Our research is based on what customers are actually searching for, what questions they’re asking, what your competitors are ranking for and what Google is currently ranking your site for.
3. Competitor Research
We pull data on your top competitors and show you how they compare to your website in terms of monthly visitors, amount of ranking keywords, the number of backlinks and their overall authority score.
We use this data to assist keyword research, find out what keywords are working for them and form your SEO strategy with the aim of taking their traffic.
4. On-page Optimisation
We optimise your whole site based on keyword research and growth opportunities. We start with the basics such as metadata and headings, then move to more advanced optimisation such as URL structure, internal linking and fixing broken links which are often overlooked by other Manchester SEO agencies.
We then optimise existing content, add new keyword focussed content where necessary and remove dead content.
5. Link Building
External websites linking to yours act as votes. The more quality and relevant votes you have the more popular your site will become in the eyes of Google. Link building is an important step in the SEO process and it has to be done right. We ensure that your backlink profile is neutral and not over optimised. For example, an over optimised backlink profile would mean the anchor text for every link pointing to your site is your exact target keyword.
An SEO campaign isn’t worth anything if you’re not tracking the data and creating reports. SEO is a long-term investment and monthly reporting will allow you to see how the campaign is performing. It also allows us to react to any changes and to take advantage of new opportunities.
Our SEO Services
Local SEO Services – Attract Local Visitors in Greater Manchester
When a potential customer wants to find a local Manchester-based business they will start their search on Google. If your website is found on the local map or on the first page of results you’re in the best position to be contacted. If your website cannot be found on the local map or on the first, second or third pages, it means your website is not optimised and your competitors are getting all the attention and a larger share of customers.
For example; if an SEO agency in Manchester wants to acquire more customers to use their services they would optimise their pages for keywords and phrases such as;
- SEO Manchester
- SEO Manchester services
- Manchester SEO agency
- local SEO agency in Manchester
- SEO agency in Manchester
- Recommended SEO Manchester agency
By targeting these keyword phrases business owners can increase their visibility allowing customers to find them easily. This will result in an increase in visitors viewing their site and an increase in the number of enquiries and sales and they receive.
National SEO – Break Out of the Manchester Area
SEO isn’t just limited to local searches. With the correct optimisation, an SEO campaign can improve the visibility of your business on a national scale and help you break out of the Greater Manchester area.
For example; a furniture retailer with an eCommerce store would ideally want customers to find their products when using keywords such as;
- living room furniture
- modern dining room furniture
- vintage bedroom furniture
- 3 seater red leather sofa
- fabric sofa
If their website can be found when a potential customer is searching they will vastly improve their online sales.
SEO affects all Manchester based businesses and if you’re going to invest in online marketing using an SEO agency to improve the visibility of your business on Google should be a top priority.
What you can achieve by using our SEO services
We don’t believe in a ‘one-size-fits-all’ SEO packages. Our SEO strategies are built around individual business goals, industry, competition and designed to generate high-value, outstanding long-term results.
- Improved ranking and visibility on Google
- Increase visitors
- Boost online sales
- Gain more enquiries and leads
- Improved return on investment
- Extend local and national reach
- Uplift in brand awareness and credibility
- Be found before your competition
- Long-term results
What our SEO service includes
- Initial in-depth SEO audit
- Local, National and Global SEO
- Keyword research – keywords that work for your business
- Competitor analysis
- On-page optimisation
- Technical optimisation
- Link building/acquisition from authoritative sources
- Link profile tracking
- Content creation
- Promote your website from authoritative third parties
- Alternative content marketing strategy
- Conversion tracking
- Error tracking
- Legacy SEO fixing
- Conversion rate optimisation (CRO)
- Performance reports and consultation
Not sure if SEO is for you? Take a look at our SEO Case Studies
We’ve had great success with our SEO campaigns by positioning businesses on page 1 of Google, driving customers and increasing sales. Take a look at our SEO results and see how we achieved them.
SEO Case Study 1: 1,612% increase in organic traffic, 404% increase in sales – Read more
SEO Case Study 2: 334% increase in organic traffic, 867% increase in sales – Read more
SEO Case Study 3: 400% increase in organic traffic, 100% increase in sales – Read more
Get in touch to discuss your SEO campaign
If you’re looking for a Manchester SEO agency and want to know how a Local or National SEO strategy will increase website visitors, profits and grow your business, call 0161 791 0100, email firstname.lastname@example.org or complete the form below and we can discuss how to achieve your goals.
SEO Frequently Asked Questions
What does SEO stand for?
SEO stands for Search Engine Optimisation. The ultimate goal of SEO is to improve the position of a website on Google (SERP) to increase organic traffic.
What is a SERP?
SERP stands for Search Engine Results Page. This is the page displayed to a user when they are using Google Search. The main component of the SERP is the organic listing of results returned in response to the search query.
What is organic traffic?
Organic traffic refers to the number of visitors that click on any of the ten links that appear on the SERP. Organic traffic is sometimes referred to as free traffic because you are not directly paying for it as opposed to a pay-per-click campaign.
What is on-page SEO?
On-page SEO refers to the methods used on a page to enable it to rank higher in Google. On-page optimisation includes both content and HTML code, such as keyword optimisation, image optimisation, schema markup, meta data and more. On-page SEO does not include link building and other external factors.
What is keyword research?
Keyword research is the discovery phase of Search Engine Optimisation and will help you decide which keywords to optimise for. Typical metrics from keyword research include monthly traffic volume, keyword difficulty and the click-through rate of organic results.
For example, if you sell phone chargers and you discover that “mobile chargers” has a higher search volume and better click-through rate you should optimise your site for mobile chargers instead.
Where do I place my keywords?
You should include your keywords naturally throughout your content. You don’t want to overuse keywords as it can be classed as keyword stuffing which is bad practice. You should aim to include your keywords in your title, H1 and within your body content.
What is Local SEO?
Local SEO is an SEO strategy that has a geographical component and focuses on improving the ranking position of a website to a local audience, e.g. Manchester. Usually, Local SEO is quicker and easier than National SEO because there is less competition. Local SEO is ideal for local businesses such as florists, gyms, builders and SEO agencies.
What is National SEO?
National SEO is an SEO strategy that targets the whole country regardless of location. The goal of these is to reach as many people as possible which will increase sales and enquiries. National SEO is usually slower and more difficult than Local SEO due to the increased competition but can be more lucrative. National is ideal for large corporations and online shops.
What is a Google penalty?
A Google penalty is a punishment against a website whose content conflicts with Google’s recommended practices. Penalties occur as a result of a Google algorithm update or a manual review. If your site is hit by a penalty it can quickly lose its ranking position and in turn affect your revenue.
How long does SEO take to work?
This is entirely dependent on your industry and competition. There are several factors that can affect the speed of SEO, such as how the site is built, previous work by SEO agencies and the backlink profile.
Rule of thumb, you should expect to see progress by month three to four of your SEO campaign and start to see solid results after month six.
What’s the difference between SEO and PPC?
The difference between SEO and PPC is that SEO generates free organic traffic. Traffic coming from a PPC (pay-per-click) campaign has a cost associated with it and you are bidding against competitors to appear on Google.
Although SEO is slower over time it’s a better investment than PPC because it’s cost-effective, sustainable and relatively stable.
Will blogging help SEO?
Creating new content on a regular basis gives you the opportunity to rank for another keyword, especially longtail keywords. Creating high-quality content on a regular basis will not only help your site rank for more organic keywords but also signal to Google that your site is updated and relevant.
Does Https affect SEO?
Yes! Https uses an SSL certificate and is a secure version of Http. If you look at the URL at the top of this page you will see a padlock displayed to the left. Https is a small ranking signal but it improves customer trust, especially for eCommerce sites. If you don’t have an Https connection the browser will flag the website as being unsecure.
What is domain authority?
A website’s domain authority (DA) is an indication of its ability to rank in Google. Websites such as Facebook and Apple have a domain authority of 100, the maximum score. Domain authority for typical businesses can range from 10 to 60. Domain authority can assist in the keyword research phase by indicating which keywords are within reach.
What are backlinks?
Backlinks are links from external websites linking back to yours. Backlinks are effectively a vote of confidence from one website to another. The quality and number of links pointing at your site is a high ranking factor.
What is link building?
Link building is an SEO strategy which acquires links from external websites to improve a page’s link equity, therefore improving a page’s ability to rank and its organic traffic.
What is link equity?
Also known as “link juice”, link equity is the amount of influence a link passes on to the receiving page. The amount of link equity passed is determined by several factors such as relevancy, authoritative websites and position of the link.
What’s the difference between internal and external links?
Internal links are links from other pages on the same domain. If you have a valuable high ranking page you can use internal links from that page to support others. External links are links from other domains.
What is anchor text?
Anchor text is a clickable link found in the body content. When Google crawls a page the anchor text indicates the topic of the linked-to page. There are different types of anchor text, such as exact match, partial match, branded and natural. It’s important not to overuse exact match anchor text and to use a variety of anchor text with a bias to branded and natural.