SEO For Manchester Businesses

SEO Manchester

Manchester skylineWe are Mechanised, a Manchester SEO and digital marketing agency with a track record of getting results. We’re based in Manchester but we service clients across the UK and overseas. Our SEO strategies improve the position of our clients’ websites in Google, increase organic traffic and authority, therefore increasing revenue and profits.

Improving the position of your website on search engines such as Google will increase the number of visitors reaching your site. Why is it important to increase website visitors? Because more visitors increases your opportunity of receiving more enquiries, sales leads and online/offline sales.

Good ranking achieved through an organic Search Engine Optimisation (SEO) campaign will not only increase your traffic but also increase the authority of your site and customer trust, creating a stable long lasting position on Google and online brand profile.

Local SEO Manchester – Attract Local Visitors

When a customer wants to find a local or Manchester based business they will start their search on Google. If your website is found on the local map or on the first page of results then you’re in the best position to increase your visitors. If your website cannot be found on the local map or on the first, second or third pages, it means your website is not properly optimised and your competitors are getting all the attention and larger share of customers.

For example; an SEO agency in Manchester wants to acquire more customers to use their services. Ideally, they would optimise their website for keyword phrases such as;

  • “SEO Manchester”
  • “SEO Manchester services”
  • “local search agency Manchester”
  • “SEO agency in Manchester”
  • “Recommended SEO Manchester agency”

By targeting these keyword phrases they will increase the visibility of their website allowing customers to find them much easier. This will result in an increase in visitors viewing their site and an increase in the number of enquiries and sales leads they receive.

Want to know how a Local SEO campaign will increase website visitors and help you acquire more enquiries and sales?

Let’s talk

National SEO – Break Out of the Manchester Area

Search Engine Optimisation isn’t just limited to local searches. With the correct optimisation, an SEO campaign can improve the visibility of your business on a national scale and help you break out of the Manchester area.

For example; an eCommerce owner selling furniture would ideally want customers to find their products when searching for keyword phrases such as;

  • “living room furniture”
  • “modern dining room furniture”
  • “3 seater red leather sofa”
  • “fabric sofa”

If their products can be found when a potential customer is searching they will vastly improve the number of visitors reaching their website and increase their online sales.

SEO affects all Manchester based businesses and if you’re going to invest in online marketing using search engine optimisation to improve the visibility of your business on Google should be a top priority.

Want to know how a National SEO strategy will increase your business growth?

Let’s talk

SEO Manchester Services

We don’t believe in a ‘one-size-fits-all’ SEO solution. Our SEO strategies are built around business goals, industry, competition and designed to generate high-value, outstanding long-term results.

What you can achieve by using our SEO services

  • Increase visibility in Search
  • Boost online and offline sales
  • Gain more enquiries and sales leads
  • Improve your return on investment
  • Extend local and national reach
  • Uplift in brand awareness and credibility
  • Bypass your competition
  • Long-term results

What our SEO service includes

  • Initial SEO audit
  • Local SEO, National SEO and Global SEO
  • Keyword research – keywords that work for your business
  • Optimisation of website content
  • Technical structure and speed optimisation
  • Legacy SEO cleaning and optimisation
  • Link building/acquisition from trusted, authoritative sources
  • Content creation
  • Promote your website from authoritative third parties
  • Alternative content marketing strategy
  • Conversion tracking
  • Error tracking
  • Competitor analysis
  • Conversion rate optimisation (CRO)
  • Easy to understand performance reports and consultation

If you’re looking for an SEO Manchester agency and want to know how a Local or National SEO strategy will increase profits and grow your business, call 0161 791 0100 or email and we can discuss how to achieve your goals.

SEO Case Studies

We’ve had great success with our recent SEO campaigns and you can view our SEO results on our Case Studies page. We took a brand new eCommerce website and increased their organic search traffic by 727% and revenue 1978% in the first 12 months. Read the full case study.

For an established sofa company, we increased their revenue by 50% and organic traffic by 80% in the first 12 months. Read the full case study.

SEO Frequently Asked Questions

What does SEO stand for?

SEO stands for Search Engine Optimisation. The ultimate goal of SEO is to improve the position of a website in Google (SERP) to increase organic traffic to that website.

What is a SERP?

SERP stands for Search Engine Results Page. This is the page displayed to a user when they are using Google Search. The main component of the SERP is the organic listing of results returned in response to the search query.

What is organic traffic?

Organic traffic refers to the number of visitors that click on any of the ten links that appear on the SERP to reach a website. Organic traffic is sometimes referred to as free traffic because you are not directly paying for it as opposed to a pay-per-click campaign.

What is on-page SEO?

On-page SEO refers to the methods used on a page to enable it to rank higher in Google. On-page optimisation includes both content and HTML code, such as keyword optimisation, image optimisation, schema markup, meta data and more. On-page SEO does not include link building and other external factors.

What is keyword research?

Keyword research is the discovery phase of Search Engine Optimisation and will help you decide which keywords to optimise for. Typical metrics from keyword research include monthly traffic volume, keyword difficulty and the click-through rate of organic results.

For example, if you sell phone chargers and you discover that “mobile chargers” has a higher search volume and better click-through rate you should optimise your site for mobile chargers instead.

Where do I place my keywords?

You should include your keywords naturally throughout your content. You don’t want to overuse keywords as it can be classed as keyword stuffing which is bad practice. You should aim to include your keywords in your title, H1 and within your body content.

What is Local SEO?

Local SEO is an SEO strategy that has a geographical component and focuses on improving the ranking position of a website to a local audience, e.g. Manchester. Usually, Local SEO is quicker and easier than National SEO because there is less competition. Local SEO is ideal for local businesses such as florists, gyms, builders and SEO agencies.

What is National SEO?

National SEO is an SEO strategy that targets the whole country regardless of location. The goal of these websites is to reach as many people as possible which will increase sales and enquiries. National SEO is usually slower and more difficult than Local SEO due to the increased competition but can be more lucrative. National is ideal for large corporations and online shops.

What is a Google penalty?

A Google penalty is a punishment against a website whose content conflicts with Google’s recommended practices. Penalties occur as a result of a Google algorithm update or a manual review. If your site is hit by a penalty it can quickly lose its ranking position and in turn affect your revenue.

How long does SEO take to work?

This is entirely dependent on your industry and competition. There are several factors that can affect the speed of SEO, such as how the website is built, previous work by SEO agencies and the backlink profile.

Rule of thumb, you should expect to see progress by month three to four of your SEO campaign and start to see solid results after month six.

What’s the difference between SEO and PPC?

The difference between SEO and PPC is that SEO generates free organic traffic. Traffic coming from a PPC (pay-per-click) campaign has a cost associated with it and you are bidding against competitors to appear on Google.

Although SEO is slower over time it’s a better investment than PPC because it’s cost-effective, sustainable and relatively stable.

Will blogging help SEO?

Creating new content on a regular basis gives you the opportunity to rank for another keyword, especially longtail keywords. Creating high-quality content on a regular basis will not only help your site rank for more organic keywords but also signal to Google that your site is updated and relevant.

Does Https affect SEO?

Yes! Https uses an SSL certificate and is a secure version of Http. If you look at the URL at the top of this page you will see a padlock displayed to the left. Https is a small ranking signal but it improves customer trust, especially for eCommerce sites. If you don’t have an Https connection the browser will flag the website as being unsecure.

What is domain authority?

A website’s domain authority (DA) is an indication of its ability to rank in Google. Websites such as Facebook and Apple have a domain authority of 100, the maximum score. Domain authority for typical businesses can range from 10 to 60. Domain authority can assist in the keyword research phase by indicating which keywords are within reach.

What are backlinks?

Backlinks are links from external websites linking back to yours. Backlinks are effectively a vote of confidence from one website to another. The quality and number of links pointing at your site is a high ranking factor.

What is link building?

Link building is an SEO strategy which acquires links from external websites to improve a page’s link equity, therefore improving a page’s ability to rank and its organic traffic.

What is link equity?

Also known as “link juice”, link equity is the amount of influence a link passes on to the receiving page. The amount of link equity passed is determined by several factors such as relevancy, authoritative websites and position of the link.

What’s the difference between internal and external links?
Internal links are links from other pages on the same domain. If you have a valuable high ranking page you can use internal links from that page to support others. External links are links from other domains.

What is anchor text?

Anchor text is a clickable link found in the body content. When Google crawls a page the anchor text indicates the topic of the linked-to page. There are different types of anchor text, such as exact match, partial match, branded and natural. It’s important not to overuse exact match anchor text and to use a variety of anchor text with a bias to branded and natural.

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