SEO Done Right!

UK and Manchester business owners – are you frustrated due to a lack of visitors, low sales and invisible on Google?

We feel your pain but don’t worry as our proven SEO services will fix your problems.

Why Should You Choose Us For SEO?

We have a track record for getting results for our clients and we want to work with companies who want change, want to realise their potential and make their business grow.

Our proven SEO process will improve the ranking position of your website on Google making it easy for customers to find your business. Now that your customers can find you, your organic traffic will increase and your sales and enquiries will skyrocket.

Achieving a high ranking position through an SEO campaign will not only increase your organic traffic but also increase your industry authority and customer trust, creating a stable, long-lasting position on Google and online brand profile.

Why Our SEO Works

There are quite a few SEO agencies and freelancers to choose from in Manchester, so why work with Mechanised? Apart from the benefits of choosing an SEO agency over a freelancer, we get results for our clients, we don’t use “SEO packages” and we are always developing our SEO process and strategy to gain better results.

We don’t believe in “one-size-fits-all” SEO packages because each business and industry is different. We have a proven SEO process which we follow but our SEO strategy is built around individual business goals, industry competition, marketing budgets and designed to generate high-value, outstanding long-term results.

Here’s an insight into our SEO process.

1. In-depth SEO Audit

We start each SEO campaign with an in-depth SEO audit. This not only acts as a checklist to fully optimise your website but identifies growth opportunities we can quickly capitalise on and helps to form the SEO strategy.

2. Keyword Research

We research keywords that are going to increase organic traffic and increase sales for your business. Our keywords research is based on what your customers are actually searching for, what questions they’re asking, what your competitors are ranking for, what Google is currently ranking your site for and industry trends.

3. Competitor Research

We pull data on your top competitors and show you how they compare to your website in terms of monthly visitors, amount of ranking keywords, the number of backlinks and their overall authority score.

We use this data to assist with our keyword research, find out what keywords are working for them and form your SEO strategy with the aim of taking their traffic and outperforming them.

4. On-page Optimisation

We optimise your whole site based on our initial keyword research and growth opportunities. We start with the basics such as meta titles, descriptions and headings, then move to more advanced optimisation such as URL structure, internal linking, schema data and fixing broken links which are often overlooked by other Manchester SEO agencies.

We then optimise your existing content, add new keyword focussed content where necessary and remove dead content that’s no benefit to your website.

5. Link Building

External websites linking to yours act as votes. The more quality and relevant votes you have the more popular and trustworthy your site will become in the eyes of Google.

Link building is an important step in the SEO process and it has to be done right. We ensure that your backlink profile (ratio) is neutral and not over optimised. An over optimised backlink profile can damage your SEO because Google will flag it as unnatural and bump your site down the rankings.

For example, if the anchor text of every link pointing to our website was “SEO Manchester”, which is an exact target keyword, it would be classed as unnatural and harm our SEO efforts.

6. SEO Reports

An SEO campaign isn’t worth anything if you’re not tracking the data and creating reports. SEO is a long-term investment and monthly reporting will allow you to see how the campaign is performing over the months. It also allows us to react to any changes and to take advantage of new opportunities.

graph showing increase from organic traffic from an SEO campaign
Graph shows organic visitors gained from an SEO campaign

Our SEO Services

Local SEO Services – Attract Local Visitors in Greater Manchester

manchester

When a potential customer wants to find a local business based in Manchester they will start their search on Google. If your website is found on the local map or on the first page of results you’re in the best position to be contacted. If your website cannot be found on the local map or on the first, second or third pages, it means your website is not optimised and your competitors are getting all the attention and a larger share of customers.

For example; if an SEO agency in Manchester wants to acquire more customers to use their services they would optimise their pages for keywords and phrases such as;

  • SEO Manchester
  • SEO Manchester services
  • Manchester SEO agency
  • local SEO agency in Manchester
  • SEO agency in Manchester
  • Recommended SEO Manchester agency

By targeting these keyword phrases business owners can increase their visibility allowing customers to find them easily. This will result in an increase in visitors viewing their site and an increase in the number of enquiries and sales and they receive.

National SEO – Break Out of the Manchester Area

SEO isn’t just limited to local searches. With the correct optimisation, an SEO campaign can improve the visibility of your business on a national scale and help you break out of the Greater Manchester area.

For example; a furniture retailer with an eCommerce store would ideally want customers to find their products when using keywords such as;

  • living room furniture
  • modern dining room furniture
  • vintage bedroom furniture
  • 3 seater red leather sofa
  • fabric sofa

If their website can be found when a potential customer is searching they will vastly improve their online sales.

SEO affects all Manchester based businesses and if you’re going to invest in online marketing using an SEO agency to improve the visibility of your business on Google should be a top priority.

What You Can Achieve By Using Our SEO Services

We don’t believe in ‘one-size-fits-all’ SEO packages. Our SEO strategies are built around individual business goals, industry, competition and designed to generate high-value, outstanding long-term results.

  • Improved ranking and visibility on Google
  • Increase website visitors
  • Boost online sales
  • Gain more enquiries and leads
  • Improved return on investment
  • Extend local and national reach
  • Uplift in brand awareness and credibility
  • Be found before your competition
  • Long-term results

What Our SEO Service Includes

  • Initial in-depth SEO audit
  • Local, National and Global SEO
  • Keyword research – keywords that work for your business
  • Competitor analysis
  • On-page optimisation
  • Technical optimisation
  • Link building/acquisition from authoritative sources
  • Link profile tracking
  • Content creation
  • Promote your website from authoritative third parties
  • Alternative content marketing strategy
  • Conversion tracking
  • Error tracking
  • Legacy SEO fixing
  • Conversion rate optimisation (CRO)
  • Performance reports and consultation

Not sure if SEO is for you? Take a look at our proven track record

We’ve had great success with our SEO campaigns by positioning businesses on page 1 of Google, driving customers and increasing sales. Take a look at our SEO results and see how we achieved them.

SEO Case Study 1: 1,612% increase in organic traffic, 404% increase in sales – Read more

SEO Case Study 2: 334% increase in organic traffic,  867% increase in sales – Read more

SEO Case Study 3: 400% increase in organic traffic, 100% increase in sales – Read more

SEO Case Study 4: 40% increase in organic traffic, 80% increase in sales – Read more

Book a Free SEO Consultation

If you’re looking for a Manchester SEO agency and want to know how a Local or National SEO strategy will increase website visitors, profits and grow your business, call 0161 791 0100, email hello@mechanised.co.uk or complete the form below and we can discuss how to achieve your goals.

SEO Frequently Asked Questions

Most frequent questions and answers about SEO and our services

SEO stands for Search Engine Optimisation and it is the process of engineering your website to appear in search engines for keywords associated with your business.

Keywords or search phrases are what potential customers use when trying to find products and services. If your site is correctly optimised it means you will appear higher in Google’s search results and therefore increase the number of visitors reaching your website.

To answer this question properly we would need more information about your business, industry competitors and how quickly you want results. One of the biggest reasons why SEO campaigns fail is because the initial budget is set too low and expectations are not met.

That being said our SEO services start from £400 +vat per month with no contract but we recommend at least 6 months commitment.

SEO certainly does work and it’s far from dead. 65% of searchers click on a traditional “10 blue link” search result during their search session and only 9% of searchers make it to the bottom of the first page (Backlinko).

SEO allows your business to be found when someone is looking to purchase your services or products and is an important investment if you want your business to grow and thrive. Don’t believe us? Take a look at our proven track record.

This entirely depends on where you are today, what SEO has been done before and what your industry competition levels are like.

As a general rule of thumb, most websites on page 2 can be brought to the first page within 3 to 4 months. As for a brand new website, you’re looking closer to 6+ months to get a first page ranking for competitive keywords.

During that time your sales/enquiries and traffic will increase gradually but the big wins will happen once you’re in the top half of the first page.

We’ve had clients grow their online sales by 867% which resulted in an increase of 3295% in revenue. Over the course of 12 months, this represented an impressive ROI of 200%+.

Our proven track record shows that we can get you results for your business and we will get the best possible position for your market to increase the number of visitors reaching your site. You shouldn’t chase the number one position just for the sake of it. You need to be number one for the correct search terms.

SEO is like a gym membership. If you workout for 12 months straight, you’re going to be in great shape. Even if you take a break for 3 months you will maintain a good level of fitness. However, over time your fitness levels will decrease and you’ll have to revisit the gym.

The same is true for SEO. Everything we do is permanent and long term but if your competitors start to do SEO whilst you’re having a break, your ranking positions can slip.

1 – You were working with a website designer that thought they could do SEO. SEO is a very specific process and strategy and a lot of web design and graphic design agencies offer SEO as a bolt-on service to make extra money but they are not experienced.

2 – You’ve been ripped off by a scammer. Unfortunately, there are a lot of scammers in the SEO industry. You probably get emails and phone calls each week from a dodgy sounding business offering to get you to the top of Google. Don’t do it.

3 – Your SEO agency didn’t know what they were doing. A lot of SEO agencies think that just stuffing keywords into the main content is enough to charge you a monthly fee and get you ranking. Each month they generate an automated report but you don’t get any extra visits or sales.

4 – The SEO agency didn’t do enough to beat the competition. The SEO agency may only charge £50 per month for their services and they’ve had success with previous clients in non-competitive industries. However, when they try to do the same for you in a competitive industry they couldn’t get any results. This is quite common when SEO agencies charge too little.

We’re different because we do our in-depth keyword research and competitor analysis so we can align with your business goals and understand where your business will fit in.

No, you don’t need to sign a contract as our services are month to month. However, we do recommend a minimum of 6 months commitment.

Simply contact us for a free consultation so we can learn more about your business and what you want to achieve. We can create an SEO strategy based on your budget to give you maximum exposure or we can give you some options based on cost and expectations.

You will receive a custom monthly report outlining the position of your website on Google. In addition to this, we show you your overall organic traffic over a rolling 12 month period, search visibility, number of backlinks gained, website health, online sales, number of enquiries and any other KPI’s we feel suits your SEO campaign.

No-one can guarantee a number one spot on Google.

There are many SEO agencies that promise a number one position as part of their sales pitch but ultimately it’s Google that makes that decision.

We can’t guarantee a number one position but our proven track record shows that we are very capable of achieving it.

Terry may be able to get you a number 1 position but for which search term? There’s no point in ranking number 1 for “100ml blue snake oil” when no-one is searching for that product and you don’t even sell it. 

SEO does take time and commitment, but if you’re invested in getting genuine results which will make your business money then choosing to do SEO with a reputable company such as Mechanised is the best choice.

SEO tools are not a single-click solution that optimises your site and gets you results. SEO tools are a time-effective way to process information, track the number of visitors, track keyword positions, identify new links and keep tabs on the competition.Each SEO agency uses a different set of tools but it doesn’t matter in the grand scheme of things. For example, if a builder used a JCB digger instead of a CAT digger would it bother you as long as you get results?There are quite a few SEO tools to choose from and everyone has their preference and price points. The tools we use are SEMrush, Google Search Console, Google Analytics, Screaming Frog and Octoboard for custom reporting.

Although we’re a Manchester SEO agency we work with clients throughout the UK and abroad. You can either visit us in our office in Manchester, we can come to your office or we can have a video call.

SERP stands for Search Engine Results Page. This is the page displayed to a user when they are using Google Search. The main component of the SERP is the organic listing of results returned in response to the search query. 

Over the years the SERP has changed to include other features including, the local map pack, featured snippets, “people also ask”, images, shopping ads and recent searches.

Organic traffic refers to the number of visitors that click on any of the ten links that appear on the SERP. Organic traffic is sometimes referred to as free traffic because you are not directly paying for it as opposed to a pay-per-click campaign.

On-page SEO refers to the methods used to optimise a page to enable it to rank higher in Google. On-page optimisation includes both content and HTML code, such as keyword optimisation, image optimisation, schema markup, metadata and more. On-page SEO does not include link building and other external factors.

Keyword research is the discovery phase of Search Engine Optimisation and will help you decide which keywords to optimise for. Typical metrics from keyword research include monthly traffic volume, keyword difficulty and the click-through rate from organic searches.

For example, if you sell phone chargers and you discover that “mobile chargers” has a higher search volume and better click-through rate you should optimise your site for mobile chargers instead.

You should include your keywords naturally throughout your content. You don’t want to overuse keywords as it can be seen as keyword stuffing which is bad practice and very popular in the early days of Google. You should aim to include your keywords in your title, H1 heading and within your main content as naturally as possible.

Local SEO is an SEO strategy that has a geographical component and focuses on improving the ranking position of a website to a local audience, e.g. Manchester. 

Usually, Local SEO is quicker and easier than National SEO because there is less competition. Local SEO is ideal for local businesses such as florists, gyms, builders, plumbers, accountants and SEO agencies.

National SEO is an SEO strategy that targets the whole country regardless of location. The goal of these is to reach as many people as possible which will increase sales and enquiries. National SEO is usually slower and more difficult than Local SEO due to the increased competition but can be more lucrative. National is ideal for medium to large corporations and online shops.

Yes! Https uses an SSL certificate and is a secure version of Http. If you look at the URL at the top of this page you will see a padlock displayed to the left. Https is a small ranking signal but it improves customer trust, especially for eCommerce sites. If you don’t have an Https connection the browser will flag the website as being unsecure.

A website’s Authority Score is an indication of its ability to rank in Google. Websites such as Facebook and Apple have a domain authority of 100, the maximum score. Authority Score for a typical business can range from 10 to 60. Authority score can assist in the keyword research phase by indicating which keywords are within reach.

Link building is an SEO strategy which acquires links from external websites to improve a page’s link equity, therefore improving a page’s ability to rank and its organic traffic.

Creating new content on a regular basis gives you the opportunity to rank for different keywords, especially longtail keywords. Creating high-quality content on a regular basis will not only help your site rank for more organic keywords but also signal to Google that your site is regularly updated and relevant.

Backlinks are links from external websites linking back to yours. Backlinks are effectively a vote of confidence from one website to another. The quality and number of links pointing at your site is a high ranking factor.

Also known as “link juice”, link equity is the amount of influence a backlink passes on to the receiving page. The amount of link equity passed is determined by several factors such as relevancy, authority score, authoritative industry websites and position of the link on the page.

A Google penalty is a punishment against a website whose content conflicts with Google’s recommended practices. Penalties occur as a result of a Google algorithm update or a manual review. If your site is hit by a penalty it can quickly lose its ranking position and in turn affect your revenue.

The difference between SEO and PPC is that SEO generates free organic traffic. Traffic coming from a PPC (pay-per-click) campaign has a cost associated with it and you are bidding against competitors to appear on Google.

Although SEO is slower over time it’s a better investment than PPC because it’s cost-effective, sustainable and relatively stable.

Internal links are links from other pages on the same domain. If you have a valuable high ranking page you can use internal links from that page to support others. External links are links from other domains.

Anchor text is a clickable link found in the main text content. When Google crawls a page the anchor text indicates the topic of the linked-to page. There are different types of anchor text, such as exact match, partial match, branded and natural. It’s important not to overuse exact match anchor text and to use a variety of anchor text with a bias to branded and natural.