If you want to get your website in front of your customers, search engine optimisation (SEO) is vital. Improving the visibility and ranking of your website in Google will significantly increase your website visitors, resulting in an increase of enquiries and sales.
When a customer wants to find a local Tameside based business or looking for products and services, they will start their search on Google. If your beautifully designed website cannot be found, it means your website is not optimised and your competitors are out performing your business.
For example; a Tameside plumbing business wants to acquire more customers to use their services. They will be able to increase their position in Google by optimising their website and content to be found for keyword searches like “plumber in Tameside”, “Tameside plumbers” or “emergency plumbers in the Tameside area”. These types of searches can drive more visitors to your website and lead to more enquiries.
SEO is a core element of digital marketing and it shouldn’t be an afterthought during the web design process. SEO affects all business from local Tameside based businesses to international corporations, so if you’re investing in an online presence SEO should be a top priority.
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What is SEO?
Search Engine Optimisation is an ongoing process with the aim of increasing the visibility of your website within search engines. Google is the most popular search engine and appearing on page one significantly improves the visibility of your website and click-through rates. Increased visibility and click-through rates will result in more visitors, sales, enquiries, and revenue..
Although SEO sounds like a simple task there are over 200 factors that Google looks for when generating search results, such as;
- Unique quality content
- Target keyword phrases
- Optimised for mobile devices
- Quality back links
- Page load speed
- Page structure
If your website is fully optimised and ticks all the boxes, your website will appear above your competitor’s website.