2019 Facebook Page Templates For Businesses

Facebook is very good at updating their platform, optimising the whole social media experience and helping business owners advertise. The app and browser versions of Facebook are constantly tweaked and updates are rolled out on mass or to a selected group.

A feature that was updated towards the end of 2016 but has gone under the radar for many is the new Facebook Page templates. There are several new templates available to Facebook Business Page owners, affecting the Page layout and action buttons (call-to-action buttons). The goal of the templates is to make it easier for businesses to get the right information and content in front of their customers.

The new Facebook Business Page templates available are the following…

  • Services
  • Films
  • Business
  • Venues
  • Non-profit
  • Politicians
  • Restaurants and Cafes
  • Shopping
  • Video Page
  • Standard

The standard Page template will fit most businesses but the layouts and action buttons differ depending on which template you choose.

Custom Tabs

If the templates don’t fit your business perfectly you can turn off the default tabs and then re-order and turn specific tabs off or on.

Let’s take a look and see what’s available.

How do I apply the new Facebook Page Templates?

To access the new Facebook Page templates you’ll need to log into Facebook via a desktop browser so you can see the full settings. Once your viewing your Page click “Settings” and then “Templates and tabs” on the lefthand side.

You will then be on the “Templates and tabs” page with the name of the current template selected. Next, click “Edit” and a small window will open displaying all the Page templates available. Facebook will recommend a couple of templates based on your business but you can have a play to see which is the best fit for you.

Clicking “View Details” will give an overview of the template layout and CTA (call-to-action) options. (I’ve listed these below to make it easier).

To select a template click “Apply Template”, then “OK”. Don’t worry about the information on your Page it will be safe when changing templates. The only thing you have to update each time you apply a new template is the CTA button.

Here is a breakdown of the Facebook Page Templates

The main differences between the Facebook Page templates are the buttons on the toolbar and the links in the tab section. Once you’ve selected a template you still have the option of customising them e.g. which order they are in and which tabs are present.

Standard Template

This is the default template for all Facebook Pages and is a good choice for all Page types. If you decide to stay with the Standard template you can still customise the tabs and change the CTA button.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs

Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Posts
Shows all of your posts, including videos, photos and more.

Reviews
Shows reviews on your Page and allows people to write reviews.

Videos
Shows videos you’ve uploaded onto your page.

Photos
Shows photos you’ve uploaded onto your page.

Events
List your upcoming events.

About
Gives people an overview of your Page.

Community
Shows friends’ posts and public posts about your Page.

Jobs
Lists job opening for your business.

Groups
Lists the groups that you’ve linked to this Page

Offers
Lists current offers for your business.

Business Template

Business templates are designed to help you manage your business, including the ways to post jobs and special offers.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Posts
Shows all of your posts, including videos, photos and more.

Groups
Lists the groups that you’ve linked to this Page.

Reviews
Shows reviews on your Page and allows people to write reviews.

Videos
Shows videos you’ve uploaded onto your page.

Photos
Shows photos you’ve uploaded onto your page.

Events
Lists your upcoming events.

About
Gives people an overview of your Page.

Community
Shows friends’ posts and public posts about your Page.

Offers
Lists current offers for your business.

Jobs
Lists job opening for your business.

Services Template

Designed to help people find your services and get in touch.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Services
Gives you space to highlight the services you offer.

Reviews
Shows reviews on your Page and allows people to write reviews.

Shop
Shows the products you want to feature.

Offers
Lists current offers for your business.

Photos
Shows photos you’ve uploaded onto your page.

Videos
Shows videos you’ve uploaded onto your page.

Posts
Shows all of your posts, including videos, photos and more.

Events
List your upcoming events.

About
Gives people an overview of your Page.

Community
Shows friends’ posts and public posts about your Page.

Jobs
Lists job opening for your business.

Shopping Template

Designed to showcase products and make it easy for people to shop online.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Posts
Shows all of your posts, including videos, photos and more.

Reviews

Shows reviews on your Page and allows people to write reviews.

Photos
Shows photos you’ve uploaded onto your page.

Shop
Shows the products you want to feature.

Offers
Lists current offers for your business.

Groups
Lists the groups that you’ve linked to this Page.

Community
Shows friends’ posts and public posts about your Page.

Videos
Shows videos you’ve uploaded onto your page.

Events
Lists your upcoming events.

About
Gives people an overview of your Page.

Jobs
List job openings for your business.

Venues Template

Designed so you can highlight useful information such as your venue’s hours, location and upcoming events.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Events
Lists your upcoming events.

Reviews
Shows reviews on your Page and allows people to write reviews.

About
Gives people an overview of your Page.

Videos
Shows videos you’ve uploaded onto your page.

Photos
Shows photos you’ve uploaded onto your page.

Posts
Shows all of your posts, including videos, photos and more.

Jobs
Lists job openings for your business.

Offers
Lists current offers for your business.

Community
Shows friends’ posts and public posts about your Page.

Restaurants and Cafes Template

Designed to highlight photos and important information about your menu, hours and location.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Primary Button
Get Directions

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Offers
Lists current offers for your business.

Reviews
Shows reviews on your Page and allows people to write reviews.

Photos
Shows photos you’ve uploaded onto your page.

Posts
Shows all of your posts, including videos, photos and more.

Videos
Shows videos you’ve uploaded onto your page.

Events
Lists your upcoming events.

About
Gives people an overview of your Page.

Community
Shows friends’ posts and public posts about your Page.

Jobs
Lists job openings for your business.

Video Template

Designed to showcase video content on your page.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Videos
Shows videos you’ve uploaded onto your page.

Events
List your upcoming events.

Shop
Shows the products you want to feature.

Posts
Shows all of your posts, including videos, photos and more.

About
Gives people an overview of your Page.

Community
Shows friends’ posts and public posts about your Page.

Photos
Shows photos you’ve uploaded onto your page

Films Template

Designed to highlight cinema showing for your audience.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Posts
Shows all of your posts, including videos, photos and more.

Reviews
Shows reviews on your Page and allows people to write reviews.

Videos
Shows videos you’ve uploaded onto your page.

Photos
Shows photos you’ve uploaded onto your page.

About
Gives people an overview of your Page.

Community
Shows friends’ posts and public posts about your Page.

Groups
Lists the groups that you’ve linked to this Page.

Offers
Lists current offers for your business.

Non-Profit Template

Designed to highlight your cause and encourage people to fundraise and donate to your non-profit.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

About
Gives people an overview of your Page.

Events
Lists your upcoming events.

Photos
Shows photos you’ve uploaded onto your page.

Videos
Shows videos you’ve uploaded onto your page.

Community
Shows friends’ posts and public posts about your Page.

Groups
Lists the groups that you’ve linked to this Page.

Reviews
Shows reviews on your Page and allows people to write reviews.

Jobs
Lists job openings for your business.

Offers
Lists current offers for your business.

Posts
Shows all of your posts, including videos, photos and more.

Politicians Template

Designed to help politicians reach their supporters and communicate their message.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Primary Button
Send Message.

Buttons on Toolbar
Unlike, Following, Share, Save.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

About
Gives people an overview of your Page.

Videos
Shows videos you’ve uploaded onto your page.

Posts
Shows all of your posts, including videos, photos and more.

Events
Lists your upcoming events.

Notes
Gives you a space to highlight notes on your Page.

Photos
Shows photos you’ve uploaded onto your page.

Community
Shows friends’ posts and public posts about your Page.

What next?

Now that you’re using the correct template for your Facebook Page take a look at the Facebook Pixel and how it can help you increase sales by tracking data.

If you feel that you need a plan of action or help with your social media, either to free up your time or to attract paying customers, take a look at our social media marketing services.

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  1. […] out every information box that you can and choose the right Facebook business template for your particular […]

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