2020 Facebook Page Templates For Businesses

Facebook is very good at updating their platform and optimising the whole social media experience to help business owners advertise. The app and browser versions of Facebook are constantly tweaked and updates are rolled out on mass or to selected user groups.

A feature that was updated towards the end of 2016 but has gone under the radar for many is the new Facebook Page templates. There are several new templates available to Facebook Business Page owners, affecting the Page layout and action buttons (call-to-action). The goal of the templates is to make it easier for businesses to get the right information and content in front of their customers.

The new Facebook Business Page templates available are the following…

  • Standard
  • Business
  • Services
  • Shopping
  • Venues
  • Restaurants and Cafes
  • Video
  • Films
  • Non-profit
  • Politicians

The Standard Page template will fit most businesses but the layouts and action buttons differ depending on which template you choose.

Custom Tabs

If the templates don’t fit your business perfectly you can turn off the default tabs and then re-order and turn specific tabs off or on in the settings.

Let’s take a look and see what’s available.

How do I apply the new Facebook Page Templates?

To access the new Facebook Page templates you’ll need to log into Facebook via a desktop browser so you can see the full settings. Once your viewing your Page click “Settings” and then “Templates and tabs” on the left-hand side.

You will then be on the “Templates and tabs” page with the name of the current template selected. Next, click “Edit” and a small window will open displaying all the Page templates available.

Facebook will recommend a couple of templates based on your business but you can have a play to see which is the best fit for you.

Clicking “View Details” will give an overview of the template layout and CTA (call-to-action) options. (I’ve listed these below to make it easier).

To select a template click “Apply Template”, then “OK”. Don’t worry about the information on your Page it will be safe when changing templates. The only thing you have to update each time you apply a new template is the CTA button.

Here is a breakdown of the Facebook Page Templates

The main differences between the Facebook Page templates are the buttons on the toolbar and the links in the tab section. Once you’ve selected a template you still have the option of customising them. For example, you can change the order of the tabs, which tabs are visible and change the order of your Page feed.

Mechanised's Facebook page

Standard Template

This is the default template for all Facebook Pages and is a good choice for all Page types. If you decide to stay with the Standard template you can still customise the tabs and change the CTA button.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • Posts – Shows all of your posts, including videos, photos and more.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Photos – Shows photos you’ve uploaded onto your page.
  • Events – List your upcoming events.
  • About – Gives people an overview of your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Jobs – Lists job opening for your business.
  • Groups – Lists the groups that you’ve linked to this Page
  • Offers – Lists current offers for your business.

Business Template

Business templates are designed to help you manage your business, including the ways to post jobs and special offers.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • Posts – Shows all of your posts, including videos, photos and more.
  • Groups – Lists the groups that you’ve linked to this Page.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Photos – Shows photos you’ve uploaded onto your page.
  • Events – Lists your upcoming events.
  • About – Gives people an overview of your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Offers – Lists current offers for your business.
  • Jobs – Lists job opening for your business.

Services Template

Designed to help people find your services and get in touch.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • Services – Gives you space to highlight the services you offer.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Shop – Shows the products you want to feature.
  • Offers – Lists current offers for your business.
  • Photos – Shows photos you’ve uploaded onto your page.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Posts – Shows all of your posts, including videos, photos and more.
  • Events – List your upcoming events.
  • About – Gives people an overview of your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Jobs – Lists job opening for your business.

Shopping Template

Designed to showcase products and make it easy for people to shop online.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • Posts – Shows all of your posts, including videos, photos and more.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Photos – Shows photos you’ve uploaded onto your page.
  • Shop – Shows the products you want to feature.
  • Offers – Lists current offers for your business.
  • Groups – Lists the groups that you’ve linked to this Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Events – Lists your upcoming events.
  • About – Gives people an overview of your Page.
  • Jobs – List job openings for your business.

Venues Template

Designed so you can highlight useful information such as your venue’s hours, location and upcoming events.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • Events – Lists your upcoming events.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • About – Gives people an overview of your Page.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Photos – Shows photos you’ve uploaded onto your page.
  • Posts – Shows all of your posts, including videos, photos and more.
  • Jobs – Lists job openings for your business.
  • Offers – Lists current offers for your business.
  • Community – Shows friends’ posts and public posts about your Page.

Restaurants and Cafes Template

Designed to highlight photos and important information about your menu, hours and location.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Primary Button – Get Directions
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • Offers – Lists current offers for your business.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Photos – Shows photos you’ve uploaded onto your page.
  • Posts – Shows all of your posts, including videos, photos and more.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Events – Lists your upcoming events.
  • About – Gives people an overview of your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Jobs – Lists job openings for your business.

Video Template

Designed to showcase video content on your page.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Events – List your upcoming events.
  • Shop – Shows the products you want to feature.
  • Posts – Shows all of your posts, including videos, photos and more.
  • About – Gives people an overview of your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Photos – Shows photos you’ve uploaded onto your page

Films Template

Designed to highlight cinema showing for your audience.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • Posts – Shows all of your posts, including videos, photos and more.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Photos – Shows photos you’ve uploaded onto your page.
  • About – Gives people an overview of your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Groups – Lists the groups that you’ve linked to this Page.
  • Offers – Lists current offers for your business.

Non-Profit Template

Designed to highlight your cause and encourage people to fundraise and donate to your non-profit.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • About – Gives people an overview of your Page.
  • Events – Lists your upcoming events.
  • Photos – Shows photos you’ve uploaded onto your page.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Groups – Lists the groups that you’ve linked to this Page.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Jobs – Lists job openings for your business.
  • Offers – Lists current offers for your business.
  • Posts – Shows all of your posts, including videos, photos and more.

Politicians Template

Designed to help politicians reach their supporters and communicate their message.

  • Buttons on Page – Buttons encourage people to take actions that you’ve selected.
  • Primary Button – Send Message.
  • Buttons on Toolbar – Unlike, Following, Share, Save.
  • Tabs – Tabs give you a space to feature your photos, business details and more.
  • Home – The main landing area for your Facebook Page.
  • About – Gives people an overview of your Page.
  • Videos – Shows videos you’ve uploaded onto your page.
  • Posts – Shows all of your posts, including videos, photos and more.
  • Events – Lists your upcoming events.
  • Notes – Gives you a space to highlight notes on your Page.
  • Photos – Shows photos you’ve uploaded onto your page.
  • Community – Shows friends’ posts and public posts about your Page.

What next?

Now that you’re using the correct template for your Facebook Page take a look at the Facebook Pixel and how it can help you increase sales and optimise your ad spend by tracking data.

If you feel that you need a plan of action or help with your social media, either to free up your time or to attract paying customers, take a look at our social media marketing services.

 

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