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new facebook page templates

New Facebook Page Templates For Businesses

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Facebook is very good at updating their platform, optimising the whole social media experience and helping business owners advertise. The app and browser versions of Facebook are constantly tweaked and updates are rolled out on mass or to a selected group.

A feature that was updated towards the end of 2016 but has gone under the radar for many is the new Facebook Page templates. There are several new templates available to Facebook Business Page owners, affecting the Page layout and action buttons (call-to-action buttons). The goal of the templates is to make it easier for businesses to get the right information and content in front of their customers.

The new Facebook Business Page templates available are the following…

  • Standard
  • Business
  • Services
  • Shopping
  • Venues
  • Restaurant and Cafes
  • Politicians

The standard Page template will fit most businesses but the layouts and action buttons differ depending on which template you choose. Let’s take a look and see what’s available.

How do I apply the new Facebook Page Templates?

To access the new Facebook Page templates you’ll need to access Facebook via a desktop browser so you can see the full settings. Once your viewing your Page click “Settings” and then “Edit Page” on the lefthand side.

You will then see “Templates” with the name of the current template selected. Next, click “Edit” and a small window will open displaying all the Page templates available. Facebook will recommend a couple of templates based on your business but you can have a play to see which is the best fit for you.

Clicking “View Details” will give an overview of the template layout and CTA options. (I’ve listed these below to make it easier).

To select a template click “Apply Template”, then “OK”. Don’t worry about your Page information it will be safe when changing templates. The only thing you have update each time you apply a new template is the CTA.

Here is a breakdown of the Facebook Page Templates

The main differences between the Facebook Page templates are the buttons on the toolbar and the links in the tab section. Once you’ve selected a template you still have the option of customising them e.g. which order they are in and which tabs are present.

buttons on page
Buttons on page
tabs
Tabs

Standard Template

This is the default template for all Facebook Pages and is a good choice for all Page types. If you decide to stay with the Standard template you can still customise the tabs and change action button (CTA).

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Follow, Message, Share.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Posts
Shows all of your posts, including videos, photos and more.

Reviews
Shows reviews on your Page and allows people to write reviews.

Videos
Shows videos you’ve uploaded onto your page.

Photos
Shows photos you’ve uploaded onto your page.

About
Gives people an overview of your Page.

Likes
Shows the people who have liked your Page.

standard facebook page template
Standard template

Business Template

Business templates are designed to help you manage your business, including the ways to post jobs and special offers.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Follow, Message, Share.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Posts
Shows all of your posts, including videos, photos and more.

Reviews
Shows reviews on your Page and allows people to write reviews.

Videos
Shows videos you’ve uploaded onto your page.

Photos
Shows photos you’ve uploaded onto your page.

About
Gives people an overview of your Page.

Likes
Shows the people who have liked your Page.

Offers
Lists current offers for your business.

business facebook page templates
Business template

Services Template

Designed to help people find your services and get in touch.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Primary Button
Call Now.

Buttons on Toolbar
Unlike, Follow, Message, Share.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Services
Gives you a space to highlight the services you offer.

Reviews
Shows reviews on your Page and allows people to write reviews.

Shop
Shows the products you want to feature.

Offers
Lists current offers for your business.

Photos
Shows photos you’ve uploaded onto your page.

Videos
Shows videos you’ve uploaded onto your page.

Posts
Shows all of your posts, including videos, photos and more.

Events
Lists your upcoming events.

About
Gives people an overview of your Page.

Likes
Shows the people who have liked your Page.

services facebook page template
Services template

Shopping Template

Designed to showcase products and make it easy for people to shop online.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Buttons on Toolbar
Unlike, Follow, Message, Share.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Posts
Shows all of your posts, including videos, photos and more.

Reviews

Shows reviews on your Page and allows people to write reviews.

Photos
Shows photos you’ve uploaded onto your page.

Shop
Shows the products you want to feature.

Videos
Shows videos you’ve uploaded onto your page.

Events
Lists your upcoming events.

About
Gives people an overview of your Page.

Likes
Shows the people who have liked your Page.

shopping facebook page templates
Shopping template

Venues Template

Designed so you can highlight useful information such as your venue’s hours, location and upcoming events.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Primary Button
Learn More.

Buttons on Toolbar
Unlike, Follow, Message, Share.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Events
Lists your upcoming events.

Reviews
Shows reviews on your Page and allows people to write reviews.

About
Gives people an overview of your Page.

Videos
Shows videos you’ve uploaded onto your page.

Photos
Shows photos you’ve uploaded onto your page.

Posts
Shows all of your posts, including videos, photos and more.

Likes
Shows the people who have liked your Page.

venues facebook page templates
Venues template

Restaurants and Cafes Template

Designed to highlight photos and important information about your menu, hours and location.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Primary Button
Call Now.

Buttons on Toolbar
Unlike, Follow, Message, Share.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

Photos
Shows photos you’ve uploaded onto your page.

Reviews
Shows reviews on your Page and allows people to write reviews.

Posts
Shows all of your posts, including videos, photos and more.

Videos
Shows videos you’ve uploaded onto your page.

Events
Lists your upcoming events.

About
Gives people an overview of your Page.

Likes
Shows the people who have liked your Page.

restaurant facebook page templates
Restaurant and cafes template

Politicians Template

Designed to help politicians reach their supporters and communicate their message.

Buttons on Page
Buttons encourage people to take actions that you’ve selected.

Primary Button
Send Message.

Buttons on Toolbar
Unlike, Follow, Message, Share.

Tabs
Tabs give you a space to feature your photos, business details and more.

Home
The main landing area for your Facebook Page.

About
Gives people an overview of your Page.

Videos
Shows videos you’ve uploaded onto your page.

Posts
Shows all of your posts, including videos, photos and more.

Events
Lists your upcoming events.

Notes

Photos
Shows photos you’ve uploaded onto your page.

Likes
Shows the people who have liked your Page.

politicians facebook page templates
Politicians template

What next?

Now that you’re using the correct template for your Facebook Page take a look at the Facebook Pixel and how it can help you increase sales.

If you feel that you need a plan of action or help with your social media, either to free up your time or to attract paying customers, take a look at our social media marketing services.


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