Europe's largest country music festival
C2C Country to Country is the Europe’s largest country music festival and is headlined by the genre’s biggest stars. The annual multi-day music festival takes place each March in London, Glasgow and Dublin.
C2C 2017 follows the storming success of C2C 2016 where it grew into a three day festival and added an extra location in Glasgow. Headliners included Miranda Lambert, Carrie Underwood, Eric Church and Charles Esten from the TV show Nashville.
What We Delivered
SJM Concerts, also known as Gigs and Tours, organised the C2C music festival in partnership with AEG Europe and The O2. After successfully working with SJM and The O2 on C2C 2016 and Empire Live app, we were commissioned to work on this year’s project.
Working with Festyvent, we created the C2C app which allows visitors get information about the latest acts, details about the artists and a live timeline of events. Social media is integrated into the app allowing visitors to share their experience.