In 1985, Pop Boutique’s first vintage clothing shop opened in Affleck’s Palace, Manchester. During the 90’s, they became the first company to sell vintage clothing in Topshop’s flagship store in Oxford Circus.
Since then they have grown the Pop clothing brand and now have multiple stores in Manchester, London, Liverpool, Leeds and Sweden.
What We Delivered
With multiple physical stores around the world, Pop Boutique wanted their online store to deliver a shopping experience to match. Pop Boutique approached Mechanised to create a new eCommerce store as their current store was on the dated Magento 1 platform.
Keeping the vintage feel we suggested a redesign and to build a new eCommerce store on Shopify. Shopify provides an excellent customer experience and journey but it also makes it easy for admins to manage orders and update products.
We migrated all their products from the old site to the new site and ensured there would be minimum traffic loss and negative impact on their SEO by creating 301 redirects.